by Russell Cummings | Nov 26, 2012 | Business Tips, Finance, Leadership, Marketing, People, Planning, Process Improvement, Sales, Strategy, Technology
The flipside of “success” is “failure” and it’s the latter that every business owner and manager strive hard to avoid. By definition, the term “business failure” refers to the cessation of a company’s operations following its inability to generate...
by Russell Cummings | Aug 24, 2012 | Business Tips, Marketing, Process Improvement, Sales, Strategy, Technology
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let’s expand on this concept of really understanding your target market and personalising your approach to them. In the video, the advertising agency...
by Russell Cummings | Jan 31, 2011 | Business Tips, Latest News, Marketing, Sales, Strategy, Technology
To Tweet or Not to Tweet Social networking has indeed changed the world. Since its introduction, this modern phenomenon, which is also referred to as social media, has provided a new and faster way for people to connect, interact and go about with their daily lives....
by Russell Cummings | Aug 6, 2010 | Business Tips, Marketing, People, Sales
For many businesses, the period of strong growth that has preceded the downturn, meant that sales skills and management did not get the attention that they deserved. As the economy slows, competition for scarce resources increases and sales are no back on the agenda...