by James Atkins, Vantage Strategy & Marketing | Oct 23, 2014 | Business Tips
The one question you need to be able to truly answer… “Why would someone buy from me and not the person down the road?” Easy to ask, difficult to answer. Put another way, are you clear on what makes you special? How would you describe your competitive advantage (CA)?...
by Russell Cummings | Sep 5, 2014 | Business Tips, Technology
Numerous sleep experts highlight the benefits of improved alertness and concentration following a 20-30 minute power nap. My challenge has always been that I seem to wake up after the nap – drowsy and anything but alert. Apparently, this is because I drop off...
by Russell Cummings | Apr 30, 2014 | Business Tips
Creating a simple cost-effective website is relatively easy. If you need a special design with custom features, etc then this method is not for you, but if you need a simple website (even one with a shopping cart, etc) then this can work for you. However, if you are...
by Russell Cummings | Apr 22, 2014 | Business Tips
Skills your Business Leaders must have In order to achieve organisational goals, effective leadership is essential. But how does one become effective? What are the key skills that we require in our leaders? This article will outline 5 important skills that...
by James Atkins, Vantage Strategy & Marketing | Apr 14, 2014 | Business Tips
One way not to go to unlock innovation is to hold a brainstorm! Or at least to turn up with butchers paper, pens and little else! You need stimuli and a process to gain insight and inspiration. You need always to be on the look out – innovation happens all around you...
by Matt Heemstra – Cain Ellsworth & Co | Feb 27, 2014 | Business Tips
“People are tired of simple things. They want to be challenged.” – Umberto Eco I recently finished reading an interesting book called The Challenger Sale, by Matthew Dixon and Brent Adamson. I’m not big on reading book reviews disguised as blogs, so I’m not going to...