by James Atkins, Vantage Strategy & Marketing | Feb 20, 2014 | Business Tips, Marketing
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print on our brochures or broadcast via our ads’. Effectively what they push out in the hope it will hit their target customer and get them to...
by James Atkins, Vantage Strategy & Marketing | Jan 29, 2014 | Business Tips
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy under stress, and brands desperately trying to be heard, and you have a recipe for confusion and customer switch off....
by Russell Cummings | Dec 6, 2013 | Business Tips
As I am essentially a “One Man Band” with some external support, I am always on the lookout for how I can use technology to improve my productivity. I’ve focused on some key areas that I know work for me: • Reduce travel • Reduce...
by Russell Cummings | Dec 6, 2013 | Business Tips
In our recent webinar, I highlighted some of the key tools and concepts that I use to manage my time. You can watch a short 3-minute summary here or watch the full 30-minute webinar and explore the resources. The key tools that we discussed relate to getting...
by Russell Cummings | Dec 3, 2013 | Business Tips
With devices such as the iPhone and iPad taking homes, offices and almost all places by storm, browsing the web and connecting to sites like Facebook, Google+, Twitter is such an easy thing – making social media the newest and hottest technique for marketing. Most...
by Russell Cummings | Oct 10, 2013 | Business Tips
In this article, I just want to talk to you about some recent changes we’re noticing in developing leaders in very chaotic environments. The Current Business Environment There’s a new term being used called VUCA to describe the current highly complex, business...