Here's part 2 of the Lessons Learnt series we kicked off recently. In this video are my 3 tips on Sales and Networking, which I've...
Marketing Madness
In a recent blog we discussed how we can make sure that marketing is effective for our business. This blog reiterates that while you need...
A Changing Environment
Change is a fundamental and common element to our business environment and this will continue to impact on the whole Australian economy for the next...
What is Marketing?
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print...
Business Failure
The flipside of "success” is "failure” and it’s the latter that every business owner and manager strive hard to avoid. By definition, the term "business...
How Great Leaders Inspire Action
Wonder when you’d get the best results with your marketing strategies? Wonder no more – with a new insight by Simon Sinek called The Golden...
Tailoring your Marketing to your Consumers
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let's expand on this concept of really...
The Lost Art of Management
You know, I think that over the last few decades that “business” has lost the art of managing their people. (I say “business” because obviously...
To Tweet or Not Tweet
To Tweet or Not to Tweet Social networking has indeed changed the world. Since its introduction, this modern phenomenon, which is also referred to as...
The Neat Analysis
NEAT Analysis We have developed a simple methodology for looking at our marketing and business development options and have called it NEAT, which stands for:...