The flipside of "success” is "failure” and it’s the latter that every business owner and manager strive hard to avoid. By definition, the term "business...
Tailoring your Marketing to your Consumers
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let's expand on this concept of really...
To Tweet or Not Tweet
To Tweet or Not to Tweet Social networking has indeed changed the world. Since its introduction, this modern phenomenon, which is also referred to as...
Lifting Sales Performance
For many businesses, the period of strong growth that has preceded the downturn, meant that sales skills and management did not get the attention that...