by Russell Cummings | Nov 26, 2012 | Business Tips, Finance, Leadership, Marketing, People, Planning, Process Improvement, Sales, Strategy, Technology
The flipside of “success” is “failure” and it’s the latter that every business owner and manager strive hard to avoid. By definition, the term “business failure” refers to the cessation of a company’s operations following its inability to generate...
by Russell Cummings | Oct 22, 2012 | Business Tips
I recently stumbled across a great resource for getting a benchmark on your website. It a free service from Hubspot.com called “Marketing Grader” and you’ll find it at http://marketing.grader.com What I liked most about Marketing Grader is that...
by Russell Cummings | Oct 18, 2012 | Business Tips, Strategy, Technology
Using Your iPad To Make Presentation As part of my role as a Coach, I tend to deliver a range of tailored training programs for my clients. This usually involves a laptop computer, a presenter remote, a data projector and laptop speakers. However, since purchasing an...
by Russell Cummings | Sep 3, 2012 | Business Tips, Leadership, Marketing, People, Strategy
Wonder when you’d get the best results with your marketing strategies? Wonder no more – with a new insight by Simon Sinek called The Golden Circle, you are sure to inspire your consumers and persuade them to make the action you’ve been expecting from them. But...
by Russell Cummings | Aug 24, 2012 | Business Tips, Marketing, Process Improvement, Sales, Strategy, Technology
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let’s expand on this concept of really understanding your target market and personalising your approach to them. In the video, the advertising agency...
by Russell Cummings | Apr 26, 2012 | Business Tips, People, Process Improvement, Strategy
The process of searching for a VA for your business is fairly easy (it worked well for me!) and is similar to recruiting an assistant locally. The only difference is that 100% of the process is done online – tests or surveys are conducted electronically and candidates...