by Russell Cummings | Aug 7, 2010 | Business Tips, Marketing, Planning, Strategy
What is Marketing? Marketing is a term used to define a whole range of functions within a business and is expressed in a whole range of contexts. So exactly what is marketing? If we pare back the rhetoric, marketing is simply the strategies we employ to move our...
by Russell Cummings | Aug 6, 2010 | Business Tips, Marketing, People, Sales
For many businesses, the period of strong growth that has preceded the downturn, meant that sales skills and management did not get the attention that they deserved. As the economy slows, competition for scarce resources increases and sales are no back on the agenda...
by Russell Cummings | Aug 5, 2010 | Business Tips, Leadership, People
The first list is from Warren Bennis, a professor of Business Administration at the University of Southern California and the best selling author of “On Becoming a Leader” and many other books on leadership. Warren Bennis’s Ingredients for Leadership...
by Russell Cummings | Aug 4, 2010 | Business Tips, People
How to build trust, initiative, responsibility and ownership Many people refuse to delegate to others because they feel it takes too much time and effort and they could do the job better themselves. But effectively delegating to others is perhaps the single most...
by Russell Cummings | Aug 3, 2010 | Business Tips, Leadership, People
What makes the difference between a successful business person and one who struggles to get by? Of course there is no single factor as there are many skills that a business owner must possess if they are to realise their goals. One of these factors is to first have a...
by Russell Cummings | Aug 3, 2010 | Business Tips, Process Improvement, Technology
Are you working with clients, suppliers or staff at a distance? How can you improve the interactivity of your distance communications? Broadband speed internet access can revolutionise the way that you can communicate at a distance. This can have enormous cost savings...