Most businesses start out as a bright idea from somebody with good technical skills and limited business skills and as a result, we end up copying exactly what every other business in our industry does – the same products, pricing, services, etc. This 45-minute webinar discusses the reasons why most businesses are structured this way, outlines our proven 5 step process to redesign your business and differentiate it in the marketplace, and explores how you can make sure that you take the steps to make this happen in your business.