In a recent blog we discussed how we can make sure that marketing is effective for our business. This blog reiterates that while you need ensure the effectiveness of your Marketing, it is also crucial to ensure that it is effective all-year round.
Marketing is one of the most important and time-consuming activities of business owners as we all want the right image for our business and more of the right clients.
In many businesses, particularly in service businesses, clients often cannot tell whether you are any good at what you do – there are no benchmarks.
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print on our brochures or broadcast via our ads’.
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice.
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto.
What is Marketing? Marketing is a term used to define a whole range of functions within a business and is expressed in a whole range of contexts.
What do consulting fees, underwear, razor blades and toilet paper have in common? OK, so what do consulting fees, underwear, razor blades and toilet paper all have in common?
Marketing has always played an important role in the success of businesses. It is one of the essential processes and is the major driver of future sales and profitability.
The one question you need to be able to truly answer… “Why would someone buy from me and not the person down the road?”
This short 30-minute webinar explains the importance of demonstrating to customers you care and believe about the same things.
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey
This webinar reviews the key elements of your digital strategy, explores the right platform for you.
This webinar looks at 3 key elements for building marketing and sales activities in your business.
In this short webinar, James Atkins explores how to develop and deliver content that truly adds value by identifying your marketing sweet spot.