Marketing for Growth – Video 1 – Key Marketing Concepts – SHIFFT | Experienced Business Coach | Gold Coast

MARKETING FOR GROWTH - VIDEO 1 - KEY MARKETING CONCEPTS

This is the first chapter of our 6-Series Marketing for Growth program by Russell Cummings. In this video, we explore some important concepts in marketing and then focus on your target markets and competitive advantage.

TEMPLATE RESOURCES

SHIFFT MARKETING PLAN TEMPLATE

SHIFFT CUSTOMER AVATAR TEMPLATE

BLOGS

Is Your Marketing Effective?

Marketing is one of the most important and time-consuming activities of business owners as we all want the right image for our business and more of the right clients.

It’s the little things that matter

In many businesses, particularly in service businesses, clients often cannot tell whether you are any good at what you do – there are no benchmarks.

What is Marketing?

This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print on our brochures or broadcast via our ads’.

Marketing 4C’s – Moving from a Monologue to a Dialogue

With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice.

ZMOT – How Can you Use This in your Business?

Marketing has always played an important role in the success of businesses. It is one of the essential processes and is the major driver of future sales and profitability.

One Question

The one question you need to be able to truly answer… “Why would someone buy from me and not the person down the road?”

WEBINARS

3 Simple Steps To Cut Through and Win Your Customer’s Heart

This short 30-minute webinar explains the importance of demonstrating to customers you care and believe about the same things.

Finding Your Sweet Spot of Marketing

In this short webinar, James Atkins explores how to develop and deliver content that truly adds value by identifying your marketing sweet spot.

VIDEO RESOURCES

SIMPLE MARKETING PLAN

TARGET MARKET

CREATING YOUR CUSTOMER AVATAR