MARKETING FOR GROWTH - VIDEO 2 - PRODUCT, PRICE AND DISTRIBUTION STRATEGIES

The second chapter of our Marketing for Small Business video series, developed by Management Consultant and Business Coach, Russell Cummings, explores how to develop product, pricing and distribution strategies for your business.

TEMPLATE RESOURCES

SHIFFT MARKETING PLAN TEMPLATE

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SHIFFT CUSTOMER AVATAR TEMPLATE

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SHIFFT COMPETITIVE ADVANTAGE TEMPLATE

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SHIFFT PRODUCT SURROUND TEMPLATE

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BLOGS

Marketing Madness

In a recent blog we discussed how we can make sure that marketing is effective for our business. This blog reiterates that while you need ensure the effectiveness of your Marketing, it is also crucial to ensure that it is effective all-year round. 

Tailoring your Marketing to your Consumers

I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto.

Marketing for Tough Times

What is Marketing? Marketing is a term used to define a whole range of functions within a business and is expressed in a whole range of contexts.

What do consulting fees, underwear, razor blades and toilet paper have in common?

What do consulting fees, underwear, razor blades and toilet paper have in common? OK, so what do consulting fees, underwear, razor blades and toilet paper all have in common?

WEBINARS

3 Simple Steps To Cut Through and Win Your Customer’s Heart

This short 30-minute webinar explains the importance of demonstrating to customers you care and believe about the same things.

Driving Marketing & Sales Activities in your Business

This webinar looks at 3 key elements for building marketing and sales activities in your business.  

Finding Your Sweet Spot of Marketing

In this short webinar, James Atkins explores how to develop and deliver content that truly adds value by identifying your marketing sweet spot.

VIDEO RESOURCES

SIMPLE MARKETING PLAN

TARGET MARKET

CREATING YOUR CUSTOMER AVATAR

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